This question comes up a lot when we’re on intro calls: “Are we the right fit for your team?” So here’s a quick breakdown of who we work best with.

Who’s the ideal client for Emails For Good?

✔️ You sell products people can subscribe to—think coffee, supplements, pet food, etc...

✔️ Your average monthly revenue is around $75,000 or more.

✔️ Repeat purchases are a big part of your growth strategy.

✔️ You want retention (email + SMS) to become your #1 revenue channel.

✔️ You’re not selling one-time-use products or big-ticket items with long buying cycles (like furniture or fine art).

If you’re wondering what it actually looks like to work with us, here’s a simple breakdown of our system. We call it the GOOD Process—and yes, it’s as intentional as it sounds.

How does your email & SMS marketing process work?

✔️ Groundwork – We dive deep into your brand, voice, and current setup so we’re not guessing—we’re building.

✔️ Orchestrate – We roll out the right flows, campaigns, and pop-ups that actually talk to each other across email and SMS.

✔️ Optimize – We test and improve everything based on performance (not vibes).

✔️ Deepen – We help grow your recurring revenue by increasing loyalty and turning one-time buyers into lifelong subscribers.

And yes, we customize everything because we understand that there is no one-size-fits all approach in email marketing.

A lot of agencies can send emails. But if you're building a subscription brand, you need a partner who understands what keeps customers coming back.

What makes our approach different from other email agencies?

✔️ We combine top-tier email & SMS execution with deep subscription expertise.

✔️ We actively reduce churn by sending the right messages to at-risk subscribers before they cancel.

✔️ Our flows are ultra-personalized—like showing someone a testimonial for the exact product they left behind.

✔️ We design every email in Figma—so your emails actually look and feel like your brand (no generic Klaviyo templates).

✔️ We take accountability for your entire organization's email deliverability—not just marketing emails. If your support emails are going to spam, we’ll fix that too. (We’re the only ones who do this.)

✔️ We obsess over quality. Every email passes a 21-point checklist before going live.

✔️ You get hands-on support—dedicated Slack access, regular strategy calls, and full QBRs.

When you work with us, you’re not just getting emails. You’re getting an embedded retention team that works across strategy, design, copy, and performance.

What monthly deliverables will we get when working with you?

Here’s how it breaks down:

Daily (Mon–Fri):

✔️ We’re working behind the scenes on your campaigns, flows, pop-ups, and strategy.

✔️ You’ll get deliverables to review directly in your ClickUp dashboard (copy, design, SMS, etc.).

✔️ We stay in touch via Slack and respond to any questions, comments, or feedback.

Weekly:

✔️ Monday EOD: Weekly email deliverability report

✔️ Tuesday EOD: Weekly performance report (revenue).

✔️ Friday EOD: Weekly summary report (what we did + what’s coming).

✔️ Strategy calls—schedule as often or as little as you want. Totally up to you.

Monthly:

✔️ Deep-dive Monthly Performance Report with MoM trend charts across flows, campaigns, email vs. SMS, and more.

✔️ A walkthrough call to review insights and next steps.

✔️ Monthly email list cleaning, deliverability checkups, and DNS health audit (yes, across your entire org).

Quarterly:

✔️ Cross-channel QBR with your internal team and/or other agencies (PPC, Meta, etc.).

✔️ 1-hour+ strategic alignment call + shared presentation deck for internal use.

What’s included deliverables-wise?

✔️ 14–16 email campaigns/month

✔️ 4–8 SMS campaigns/month

✔️ Unlimited flow builds & management (typically 2/month is ideal)

✔️ Pop-up/sign-up form creation & testing A/B testing on key flows and pop-ups

✔️ Weekly deliverability monitoring & monthly list cleaning DNS alignment + security upgrades to protect all email across your organization

✔️ Priority access to new features and offerings

Sending the right email to the wrong person is worse than not sending it at all. That’s why smart segmentation is at the core of everything we do.

How do you segment my audience to send the right emails?

✔️ Engagement – We break lists down by how recently someone opened or clicked (30, 60, 90 days).

✔️ Behavior – We target actions like recent purchases or checkout abandonments.

✔️ Preferences – We use quiz data or past purchases to tailor content (like light vs. dark roast lovers).

✔️ Exclusions – We may filter out anyone in a welcome flow, people who bounced, or marked us as spam.

✔️ Every send is intentional—segmentation is how we protect deliverability and boost performance.

Let’s be real—ending up in spam is the fastest way to lose trust and revenue. We treat deliverability like it’s life or death, because for email marketing… it kind of is.

How do you ensure our emails don’t end up in spam?

✔️ We fully configure your domain’s email infrastructure (DMARC, DKIM, SPF—and even BIMI if needed).

✔️ We take ownership of all email deliverability, not just marketing sends (yes, even your support emails).

✔️ We never send to unengaged lists. Over 99% of our campaigns go to people who actually want to hear from you.

✔️ We auto-exclude anyone who marked you as spam or whose email bounced.

Most agencies don’t even know this stuff—we’ve seen bad DMARC setups block entire support teams. We fix it.

A/B testing is baked into everything we do. It’s one of the best ways to turn “pretty good” performance into consistent, compounding revenue growth.

Do you A/B test emails to improve performance?

Yes! We perform A/B testing on key parts of your email and SMS strategy: campaigns, flows, and pop-ups.

✔️ Campaigns – We test different send times to find your brand’s sweet spot. It usually takes 1–3 months of testing to dial this in.

✔️ Flows – We A/B test your highest-volume flows (Welcome, Abandoned Checkout, Post-Purchase, etc.), adjusting frequency based on how much data we get.

✔️ Pop-Ups – We run ongoing tests on your pop-ups and sign-up forms to increase conversion rates. Timing depends on your traffic volume.

✔️ What we test – Offer > Subject Line > Content > Timing (in that order of impact).

✔️ Tracking – All tests and results are tracked in a shared Google Sheet, always accessible in your ClickUp dashboard.

Yes—we definitely help you set up pop-ups. In fact, it’s one of the most important pieces of your entire retention strategy.

Can you help us set up pop-ups too?

✔️ Every new subscriber is worth $20–$50 in LTV, so a high-performing pop-up is like printing future cash.

✔️ We build a custom strategy based on your brand’s voice, products, and audience—not a one-size-fits-all template.

✔️ We A/B test and optimize your pop-up until we find the highest-converting version (our best-performing one hit 20.9% email opt-in rate).

✔️ We use Klaviyo forms or third-party tools like Alia for better UX, design control, and performance.

✔️ Quick tip: Try the Micro-Commitment strategy—ask a small question first (like “Do you like energy drinks?”), then follow up with the email capture. It works.

Yes—we absolutely help with ESP migrations, and Klaviyo is hands down the best platform for eCommerce brands. If you’re not on it yet, we recommend making the switch.

Can you help us migrate to Klaviyo from another platform?

✔️ Klaviyo is purpose-built for eCommerce—seamless Shopify integration, unified email & SMS, and over $50B in revenue attributed to it in 2023.

✔️ We’ll handle the full migration from tools like Mailchimp, Constant Contact, HubSpot, Salesforce, and more.

✔️ We’ll make sure all signup forms are swapped out, data is imported, suppression lists are updated, and your flows are recreated in Klaviyo.

✔️ We help clean your list pre-migration so your first sends land in inboxes—not spam folders.

✔️ We’ve done this before—it’s smooth, strategic, and tailored to your brand’s unique setup.

Yes—we handle both copy and design, and honestly, this is one of our biggest strengths. From first idea to final pixel, we’ve got it covered.

Do you handle both email design and copywriting?

✔️ We manage everything: ideation, copywriting, design, QA, and scheduling for email and SMS.

✔️ We train an AI model on your brand (just like a new hire) to speed up idea generation and writing quality.

✔️ Every piece of copy goes through our internal QA process before moving to design—AI helps, but humans refine.

✔️ For design, we use Figma—not templates. We’ve built a massive section library to create custom, high-quality emails that reflect your brand.

✔️ We tailor every detail—fonts, spacing, transitions, even corner rounding—so your emails don’t just convert, they impress.

Let’s talk numbers. We get this question all the time—because you’re not hiring us for pretty emails. You’re hiring us to drive serious revenue.

How much revenue can we realistically expect to generate from email and SMS?

✔️ After 2–3 months of working together, most brands see 30–50% of total revenue coming from email & SMS.

✔️ Our baseline target is 30%—but the exact number depends on your products, customer base, and how much groundwork has already been laid.

✔️ Example: If you’re doing $100K/month with 0% from email, we’d aim to help you hit $130K–$150K/month.

✔️ We don’t make wild income claims—we just track results. Our average client sees $19.14 returned for every $1 spent, after covering our retainer and Klaviyo costs.

✔️ And of course, results vary based on your brand, your list, and how fast we can move together.

One of the most common questions we get is “how fast will this actually work?” Here’s what you can realistically expect.

How long does it take to see results?

✔️ You’ll start seeing results from the first campaign or first flow—usually within the first 1–2 weeks.

✔️ If we need to fix deliverability or clean your list first, results may take a bit longer—but that foundation is worth it.

✔️ By months 2–3, you’ll see stronger momentum as we aim for 30–50% of your total revenue to come from email/SMS.

✔️ Growth depends on things like your list size, engagement, products, and what other marketing channels are doing.

✔️ We don’t make billionaire promises—but we do commit to steady, trackable, compounding results that build over time.

We’ve made onboarding ridiculously simple—because we know you’ve got a hundred other things to do. Our job is to plug in, get moving fast, and become an extension of your team.

What’s your onboarding process like?

✔️ Once we partner, you’ll get a quick onboarding form so we can learn about your brand, products, voice, vision, and current setup.

✔️ We’ll ask you to share assets—photos, fonts, designs, anything we need to stay 100% on-brand.

✔️ We’ll kick things off with a strategy call to align on goals, ask questions, and walk you through our plan for your retention growth.

✔️ You’ll be set up in Slack (for comms) and ClickUp (for approvals, timelines, and content). That’s where we live.

✔️ We don’t drag it out—we hit the ground running and act like a true team member from day one.

Let’s cut to the chase—yes, email marketing can absolutely drive more revenue for your store. And for subscription eCommerce brands, it’s not just powerful—it’s essential.

Can email marketing really generate more revenue for my store?

✔️ Email marketing consistently delivers an ROI of $32–$46 for every $1 spent, depending on who you ask.

✔️ For subscription brands, it’s even more effective—your customers run out of product regularly and want to hear from you.

✔️ It keeps customers from drifting to competitors and turns one-time buyers into loyal, long-term subscribers.

✔️ When you send the right message, to the right person, at the right time—you meet a real need exactly when it matters.

✔️ That builds trust, increases retention, and makes your brand the go-to in your category.

We get it. If you’re investing in email and SMS, you expect to see real, trackable results. And if that’s not happening—you want options, not excuses.

What happens if we don’t see results?

✔️ We take full ownership. If performance is off, we don’t hide from it—we diagnose and adjust fast.

✔️ You’ll get a clear, no-BS breakdown of what’s happening, what we’re testing next, and why.

✔️ We move quickly. If something’s not working, we pivot within 24–48 hours, not weeks.

✔️ We treat you like a partner, not a project. You’ll always have visibility and a say in the strategy.

✔️ And yes—we back everything with a 30-day money-back guarantee. If you’re not confident in the direction, just let us know, and we’ll refund you—no questions asked.

It’s a fair question—and one we answer with total transparency.

Do you guarantee performance or revenue growth?

✔️ We don’t offer cookie-cutter guarantees because every brand is different—your list, product, and current strategy all matter.

✔️ We don’t promise overnight miracles. But we do promise to show up and put our best foot forward every day—data-first, proactive, and obsessed with ROI.

✔️ During onboarding, we’ll set performance expectations together. That could be a revenue projection or a % of total revenue from email/SMS.

✔️ These targets help us stay aligned, prioritize the right levers, and measure actual progress—not just vanity metrics.

✔️ And if you’re not confident in the direction after 30 days, we offer a no-questions-asked refund to back that up.

When you work with Emails For Good, you're not getting passed off to a bloated team or junior account manager.

Who’s actually working on your account?

✔️ You’ll be working directly with Nolan and Shea, the co-founders of Emails For Good.

✔️ Every strategy, send, and result goes through them—this is not outsourced.

✔️ Also on your team will be a seasoned Email Expert who handles both design and copywriting, making sure every email not only looks great but converts.

✔️ It’s a small, focused team—built to move fast, stay close to the numbers, and obsess over quality.

✔️ No fluff, no middle layers—just the people responsible for the results, doing the work.

This isn’t guesswork or winging it—we’ve built a system that runs tight, fast, and flawlessly. You’ll feel that from day one.

How do you manage strategy, copywriting, design, and implementation?

✔️ We’ve built detailed SOPs for every part of the process—from welcome flows to product launch campaigns.

✔️ Our team is trained with step-by-step video guides that cover every task, so nothing slips through the cracks.

✔️ We build your campaign calendar around your brand—then layer in seasonal events, sales, and launches you share with us in Slack or on our weekly calls.

✔️ As an example, every email campaign follows this 8-step system: Campaign Brief → Copywriting → Copy QA → Design → Design QA → Client Approval → Klaviyo Setup → Final QA & Schedule

✔️ The result? Pixel-perfect, revenue-driven emails delivered earlier than on time—and zero stress on your end.

We keep it flexible. If you want to meet weekly, great. If quarterly works better, that’s fine too. You get the space to run your business—while we handle email and SMS.

We’ll also be in your dedicated Slack channel daily, sharing updates, asking questions, and staying aligned.

Plus, you’ll get approval requests each week in your client dashboard, where you can review content and leave feedback anytime.

Because we work with a small group of dedicated partners, not a giant client roster, we’re able to move fast without cutting corners.

What’s your turnaround time for campaigns and flows?

✔️ For most email/SMS campaigns or sign-up forms, you can expect a 3–5 business day turnaround.

✔️ For larger builds—like fully designed lead magnets or complex flow setups—we typically deliver within 7–14 business days.

✔️ We keep turnaround times tight because we prioritize fewer partners and give each one focused attention.

✔️ Every project balances speed with quality—nothing rushed, nothing sloppy.

✔️ If there’s a deadline or launch coming up, we’ll always plan ahead with you so nothing slips through.

We’ve worked with brands that have multiple agencies, freelancers, and internal team members—and we know what happens when no one’s talking: misaligned creatives, scattered data, and wasted effort. So we do the opposite.

How do you collaborate with our internal team or other agencies?

✔️ If you’d like, we’ll host a Quarterly Business Review (QBR) with everyone involved—your team, your agencies, your freelancers. Totally optional, but super effective.

✔️ We provide a collaborative slide deck template so everyone can share insights, apply learnings, and plan as one unified team.

✔️ Happy to join any shared Slack channels you’re already using—real-time collaboration = faster results.

We’ll actively pass along useful data to your other partners (like sending your FB team a list of new opt-ins for retargeting).

✔️ The goal: no silos, no confusion, just aligned growth across every channel.

✔️ You’ll also have a dedicated Slack channel just for us and your internal team, plus access to a ClickUp client dashboard where we send creative approvals, store call recordings, performance reports, deliverability updates, and more.

We keep everything organized, visible, and easy for you to access—without adding extra work to your plate.

What tools do you use to manage projects, approvals, and reporting?

✔️ We use ClickUp for all project management, creative approvals, and performance tracking.

✔️ You’ll get your own client dashboard, where we store your campaign calendar, call recordings, deliverables, and reports.

✔️ Whenever we need your approval on something, you’ll get an email notification—no need to log in and check.

✔️ Everything stays in one place, so nothing gets lost and nothing gets missed.

That’s actually a great sign—if you already have flows in place, you’re ahead of the curve. But flows are just one piece of the puzzle.

We’ve already got flows set up—why do we need you?

✔️ We don’t just “set and forget”—we optimize your flows for design, structure, and copy so they convert better over time.

✔️ We build high-converting pop-ups to grow your list daily—and we test them regularly to keep performance high.

✔️ We also plan, create, and send 14–16 custom email campaigns every month that work with your flows to drive ongoing revenue.

✔️ Everything is part of a larger retention system where each piece—flows, campaigns, pop-ups, SMS—works together.

✔️ We go deeper with flows to craft a full customer journey where your subscribers get the right message at the right time, every time.

You absolutely can hire in-house—but before you do, here’s what that actually looks like behind the scenes.

Can’t we just hire someone in-house for this?

🔘 You’re trusting one person to know everything about email and SMS strategy, execution, design, and optimization.

🔘 You’ll need to build onboarding, training, and performance standards—after you first learn email marketing yourself.

🔘 You’ll have to create detailed SOPs for campaigns, flows, A/B testing, deliverability, and more (we already have all of this, battle-tested).

🔘 Hiring a solid retention marketer costs $50K–$70K/year, plus benefits—and that's before you build any systems around them.

🔘 You’ll still need to manage their projects and performance unless you teach them to manage themselves.

With us, you get a full system, expert execution, and proven processes—without the overhead, guesswork, or growing pains.

We built our service to remove work from your plate—not add to it.

Our team is busy—will this add more work for us?

✔️ You can be as involved—or hands-off—as you want.

✔️ We handle everything: planning, research, copy, design, QA, scheduling, testing, and reporting.

✔️ The only part that needs your input is approvals, which are sent via your ClickUp dashboard. You’ll get an email when something needs your attention.

✔️ If you eventually say, “I trust you—run with it,” we can skip approvals for certain items.

✔️ Most brands save 25–30 hours a week of focused work by having us own their retention strategy.

We love BFCM. Some people see chaos—we see opportunity. Done right, email marketing during BFCM can be a game-changer. Done wrong? It can actually cost you.

How do you handle Black Friday Cyber Monday and other major sales events?

✔️ We start planning early—as early as the end of Q2—to get your strategy dialed and give your brand a real advantage.

✔️ We build BFCM-specific flows (welcome, checkout, cart, browse, post-purchase, winback, sunset)—so messaging matches your offers exactly.

✔️ We create seasonal pop-ups, run early access VIP campaigns, and build urgency-driven designs that cut through inbox noise.

✔️ We use proven tactics—like sending emails 3 minutes after the hour, resending to non-openers, and alternating text-based vs. designed emails.

✔️ We even unsuppress cold but not unsubscribed users during these windows to maximize reach—giving them one last chance to buy.

We get this one a lot—and it’s a great question. You can’t just repeat the same pitch every time. People tune out fast.

How do you keep emails feeling fresh when subscribers get multiple emails a week?

✔️ We follow a 70/30 split: 70% value-driven emails, 30% sales-driven.

✔️ Value emails educate, entertain, or engage—like product tips, FAQs, or surprising facts about what you sell.

✔️ Sales emails aren’t always discounts—many are product spotlights, launches, or subtle showcases that still drive conversions.

✔️ We rotate formats too: designed vs. plain-text, short vs. long, direct vs. storytelling.

✔️ It’s not just frequency—it’s variety, relevance, and timing that keep your emails interesting and welcomed.

Your brand voice and visual identity aren’t just preferences—they’re non-negotiables. We treat them that way.

Will you follow our brand voice and design guide?

✔️ Absolutely. We don’t just follow your brand guidelines—we adapt to them in everything we do.

✔️ Your voice and style shape every part of our process: ideation, copywriting, and design.

✔️ We store your brand guidelines in two key places: 1.) A live “Brand Summary” page inside your client dashboard. 2.) Our Figma design kit, so your fonts, colors, and visual rules are baked into every asset.

✔️ The goal: your subscribers shouldn’t even know we exist. It should always feel like you.

Chances are, yes—and if not, we’ve likely worked in a closely related space with the same core challenges.

Have you worked with brands in our vertical before?

✔️ Between CoFounders, we’ve worked across a wide range of verticals: supplements, pet products, coffee, apparel, even electrical equipment and chewing gum.

✔️ Now specialize in brands with repeat buyer potential—regardless of product type.

✔️ That focus gives us an edge, because we’ve seen what works (and what doesn’t) for businesses that depend on customer retention and subscription growth.

Nope—you don’t need to write a single word or design a single thing. This is fully done-for-you.

Do I need to create the content for the emails, or do you handle everything?

✔️ We handle everything—planning, research, copywriting, design, QA, scheduling, and more.

✔️ You don’t need to prep content, come up with ideas, or manage the process. That’s our job.

✔️ We embed ourselves into your brand—your voice, your mission, your goals—and operate like part of your team.

This is one of the most important questions a smart brand can ask. And the short answer is: we specialize in it.

How do you drive sales without relying on constant discounts?

✔️ If you don’t want to run discounts—we won’t. And we’ll still drive results.

✔️ We focus on high-converting, non-discount campaigns that educate, build trust, and create demand.

✔️ These include: how-to emails, testimonial spotlights, quiz results, single FAQ deep dives, product highlights, and benefit-driven storytelling.

✔️ When done right, these campaigns convert just as well—and protect your margins.

What is the GOOD Fund?

The GOOD Fund is our quarterly initiative to turn email marketing into real-world impact. We donate 1% of our revenue to nonprofit organizations chosen by our clients.

How does the voting work?

At the start of each quarter, we email our clients a list of three vetted nonprofits. You vote for your favorite, and the organization with the most votes receives the full donation.

What types of causes do you support?

We focus on high-impact nonprofits in areas like:

🌍 Environment

📚 Education

⚕️ Health

🌱 Community Development

⚫️ And much more!

Is the full 1% actually donated?

Yes. We donate 1% of our gross revenue—not just profits. The entire amount goes directly to the winning nonprofit, no strings attached.

Can I suggest a nonprofit for the next vote?

Absolutely. If you know of a great organization doing important work, email us with their name and a short description.

Where can I see past recipients?

We’ll be updating a public section soon with past winners and impact stories. Stay tuned—or reach out and we’ll share the latest.